Lifetimely vs BeProfit vs TrueProfit: Which Profit Tracker Is Right for You? (And What to Use If You're Not on Shopify)

If you're comparing Lifetimely vs BeProfit vs TrueProfit, you're looking for a Shopify profit tracker. All three are good — but they solve slightly different problems and have different strengths. This guide breaks down each tool honestly, helps you pick the right one for your Shopify store, and covers what to do if you don't use Shopify at all.

The quick answer

Feature	Lifetimely	BeProfit	TrueProfit
Best for	LTV & cohort analysis	Order-level COGS & profit	Real-time profit with attribution
Shopify required	Yes	Yes	Yes
COGS tracking	Basic	Detailed (per-product, shipping, handling)	Yes
Ad integrations	Facebook, Google	Facebook, Google, TikTok, Snapchat, Pinterest	Facebook, Google
LTV / Cohorts	Core feature	Limited	Limited
Real-time P&L	Daily/monthly	Order-level	Live dashboard
Attribution	No	No	Server-side
Complexity	Medium	Medium-High	Medium

All three are Shopify-only. If you sell through Stripe without Shopify — courses, info products, coaching, SaaS — skip to the non-Shopify section.

Lifetimely: best for LTV and cohort analysis

Lifetimely is the go-to if your main question is "what's my customer worth over time?" It's built around lifetime value — cohort analysis, LTV predictions, and retention curves. You get:

• LTV projections: Predict future revenue from existing customer cohorts.
• Cohort breakdowns: See how customers from a specific month perform over time.
• Daily P&L: Revenue minus COGS and ad spend at the daily level.
• Benchmarking: Compare your metrics against anonymized peer data.

When Lifetimely is the right pick: You run a subscription or repeat-purchase Shopify store and need to understand customer lifetime value to make acquisition decisions. You're asking "can I afford to spend $50 to acquire a customer?" and need LTV data to answer it.

Where it falls short: COGS tracking is basic compared to BeProfit. No real-time profit — reports update periodically. And the P&L is revenue-based, not cash-day aligned (your Stripe payout timing isn't factored in). For more on why that matters, see why Stripe revenue doesn't show profit yesterday.

BeProfit: best for order-level COGS and margins

BeProfit is the most granular on the cost side. It's built for store operators who want exact product-level margins by pulling in every cost — COGS, shipping, handling, packaging, transaction fees, and ad spend:

• Per-product COGS: Set costs at the variant level, including shipping and handling.
• Order-level profit: See exact profit on each individual order.
• Multi-platform ads: Connects to Facebook, Google, TikTok, Snapchat, and Pinterest.
• Custom reports: Build views around products, time periods, or cost categories.

When BeProfit is the right pick: You sell physical products on Shopify with complex cost structures — multiple SKUs, variable shipping, supplier costs that change. You need to know exactly which products are profitable after all costs.

Where it falls short: More setup required — you need to enter COGS per product. No LTV or cohort analysis. The P&L is still revenue-based, not tied to when cash actually moves through your bank account. For a deeper look, see the BeProfit alternative breakdown.

TrueProfit: best for real-time profit with attribution

TrueProfit focuses on real-time profit and adds server-side attribution — it doesn't just show you what's profitable, it tries to tell you which ads are driving that profit:

• Live P&L dashboard: Profit numbers update in near real-time.
• Server-side attribution: Track conversions without relying solely on pixel data.
• Ad spend integration: Facebook and Google Ads.
• Shipping and COGS: Product-level cost tracking.

When TrueProfit is the right pick: You want a single dashboard that shows both real-time profit and which ads are driving it. You're making daily ad scaling decisions and want attribution baked into your profit view.

Where it falls short: Fewer ad platform integrations than BeProfit. Attribution adds complexity — and the profit numbers are still revenue-based, not cash-day aligned. If your question is purely "did we make money yesterday in real cash terms?", attribution may be more than you need. See attribution software vs. cash-day reconciliation for more on this distinction.

How to choose between the three

Choose Lifetimely if: Your core decision is "what can I afford to spend on acquisition?" and you need LTV and cohort data to answer it. Best for subscription and repeat-purchase stores.

Choose BeProfit if: Your core decision is "which products are actually profitable?" and you need granular per-product margins with all costs accounted for. Best for multi-SKU physical product stores.

Choose TrueProfit if: Your core decision is "which ads are profitable right now?" and you want real-time profit with built-in attribution. Best for stores doing heavy daily ad spend management.

All three do the basic job — daily or monthly P&L for Shopify stores. The difference is the secondary question each one answers best.

What if you don't use Shopify?

Here's the part most comparison articles skip: all three tools require Shopify. If you sell through Stripe — whether on Kajabi, Teachable, GoHighLevel, ClickFunnels, or your own checkout — none of these tools work for you.

That rules out:

• Course creators selling digital products through Kajabi or Teachable
• Info product sellers using funnels and direct Stripe checkouts
• Coaches processing payments through Stripe
• SaaS founders billing through Stripe subscriptions
• Agencies running client businesses outside Shopify

If you're in this group, you don't need COGS tracking, LTV projections, or server-side attribution. You need one number: did I make money yesterday? Cash in minus cash out, aligned by calendar day.

NetDay: the non-Shopify option

NetDay connects to Stripe and Meta Ads (read-only) and shows your daily net — cash that hit your bank minus cash that left (ad spend, refunds, fees). One verdict per day: profitable, breakeven, or losing.

Feature	Lifetimely / BeProfit / TrueProfit	NetDay
Shopify required	Yes	No
Stripe direct	No (through Shopify)	Yes
Meta Ads	Yes	Yes
Daily verdict	Revenue-based P&L	Cash-day aligned
Course platforms	Not supported	Any that use Stripe
COGS / LTV / Attribution	Yes (varies)	No — cash flow only
Complexity	Medium to High	Low

NetDay doesn't replace Lifetimely, BeProfit, or TrueProfit. It solves a different problem for a different audience: non-Shopify sellers who run ads and want to know if yesterday was profitable. For more on the approach, see how to calculate daily profit from ads.

Common questions

Which is better: Lifetimely, BeProfit, or TrueProfit?

It depends on what you need. Lifetimely excels at LTV and cohort analysis, BeProfit is strongest for granular COGS and order-level profit, and TrueProfit focuses on real-time ad attribution with profit. All three require Shopify.

Do Lifetimely, BeProfit, or TrueProfit work without Shopify?

No. All three are Shopify apps. They pull data from Shopify's API and can't connect to Stripe directly. If you sell through Stripe on platforms like Kajabi, Teachable, or GoHighLevel, you need a different tool like NetDay.

What's the best profit tracker for non-Shopify sellers?

NetDay works for any business that processes payments through Stripe. It connects to Stripe and Meta Ads (read-only), aligns cash in and cash out by calendar day, and gives you a daily verdict — profitable, breakeven, or losing.

Can I use Lifetimely for info products or courses?

No. Lifetimely only works with Shopify stores. If you sell courses or info products through Kajabi, Teachable, GoHighLevel, or direct Stripe checkouts, Lifetimely can't see your data.

---

If you're on Shopify, pick the tool that matches your core question — LTV (Lifetimely), margins (BeProfit), or real-time attribution (TrueProfit). If you're not on Shopify, try NetDay free for 7 days — no credit card required — and see your real daily profit.